WeChat is super popular in China and definitely the hottest channel for social marketing in China. We see more and more companies launching their official accounts on WeChat and have their 2D code printed on all sorts of materials, on brochure, site, t-shirt etc. Scan the 2D code and follow us on WeChat, has become the most common method for companies to be engaged with their users/customers.

The Embassy of Denmark understands Chinese social media very well. As the first European embassy in China, it just launched its official WeChat account. We feel super honoured to have the chance to talk to Mr. Friis Arne Petersen, the Danish Ambassador to China. The Chinese social media service, particularly for some foreign media, is always controversial as it’s often involved with the potential censorship and government control. We are very glad that Ambassador Petersen gave us an open talk and are also impressed by his understanding and insight on social media in China.

Do you have a team working on all sorts of Chinese social media? Is it easy for an embassy to get its official WeChat account approved by Tencent?

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Gang Lu

Dr. Gang Lu - Founder of TechNode. He's a Blogger, a Geek, a PhD and a Speaker, with passion in Tech, Internet and R'N'R.