SmarTots, the Beijing, China-based mobile learning game developer, announces partnership with Hasbro Inc. (NASDAQ: HAS), the international toy manufacturer who owns world class brands including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.

SmarTots has developed a Transformers coloring game for iOS for 3-6 year olds. Kids can use art tools to color in and decorate their favorite Transformers characters. Apps for My Little Pony and Tonka are under development and will be released in the near future.


 Transformers Coloring App by Smartots

“Transformers is one of the most exciting brands that we could imagine working with. We’re thrilled to be creating a kid-friendly product using the renowned characters,” says Jesper Lodahl, SmarTots CEO. “Our creative art apps are very well received by kids and parents alike, and adding Transformers to the mix adds a whole new layer of appeal.”

SmarTots is a developer, publisher and platform for kids’ apps on iOS and Android. Art apps offered by SmarTots have already amassed over 1 million downloads, according to App Annie.

Founded in 2010 by Jesper Lodahl of Denmark and Victor Wong of Canada, the company raised $1 million in angel investment from investors including SoftBank Pan-Asia Fund, ZhenFund, ChinaRock Capital Management, AngelVest and SOSventures in 2011. In early this year it raised another round from existing investors.

Tracey Xiang is Beijing, China-based tech writer. Reach her at

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