About one year ago we heard that Sina would establish a digital music company and purchase a significant amount of music rights. The company turns out to be China Music Corporation (CMC), with offshore corporate structure, and was founded by Xie Guomin, former vice president and general manager of Sina’s music division, according to Tencent Tech News (in Chinese). A company named Sea Music is the representative of it in mainland China. Although it’s not a Sina company, Sina holds a stake in it, according to the Tencent Tech report.

Mr. Xie helped Sina to go public in 2000 as a lawyer. Chinese critics think being a legal professional is a critical reason that he’d enter the digital rights market. 2013 is believed to mark a turning point for China’s music industry after years of suffering from digi-music piracy. It was reported that talks between music companies and Chinese online music services started in last year that the former urged the latter to charge users for downloading digital tracks or premium offerings. Prior to that, labels, especially those international ones, and other parties as copyright holders worked hard, including suing companies like Baidu that offered access to pirated digital songs, to have those online services to pay music rights.

From early this year, almost all of the major online music services rolled out premium subscriptions. A famous Chinese musician disclosed that the music industry had managed to have almost all online services not to offer pirated digital songs.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com