Editor’s Note: The Interview is done for TechNode by Timothy Coghlan, an expert on the fashion industry in China and writes about the China fashion business in his blog maosuit.

With a database of over 6 million street style photos taken across China’s biggest cities and through big data analysis, Chinese lifestyle focused social network P1 is now able to track and predict fashion trends as the develop across China.

Starting this Saturday, P1 will host its Great Style Leap exhibition in Beijing’s Taikooli shopping district. The Style Leap exhibition tells the story of China’s rapidly evolving fashion scene driven by urban trendsetters.Prior to the Exhibition’s opening, Technode spoke to P1’s Marketing Director Svante Jerling about P1’s use of technology and big data to dissect fashion trends, and their upcoming exhibition.

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