Shanghai-based media service BesTV New Media and Microsoft Corp signed an agreement to introduce the latter’s gaming console Xbox to Chinese market next September via the joint venture the two companies established earlier this year, disclosed Luo Jiangchun, CEO of Funshion, a shareholding company of BesTV (report in Chinese).

BesTV reportedly will introduce the latest version Xbox One into mainland China. Microsoft has sold out over 2 million sets of Xbox Ones since its debut on Nov.22, a record pace for the Xbox brand.

Different from Xbox 360 with advanced gaming features, the next-gene controller Xbox One is more of a living-room device which puts more emphasis on the media, video and social networking functions.

It includes Blu-ray playback, the TV overlay functionality called OneGuide, built-in support for voice and motion control through the included Kinect, and third-party video plug-in Hulu.

Xbox One, an all-in-one entertainment device, may encroach upon the market share of some domestic living-room gadgets, such smart boxes and Internet TV products.

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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