While the battle in smart TV and built-in operating system among Chinese companies, ranging from online video services like LeTV to emerging smart device markers like Xiaomi, just started, third-party developers are eyeing search market in the new realm. Although smart TV makers hope users to do way more things than watching videos on a smart TV, online video, at least for now, is the first big reason for consumers to buy smart TVs.

MoreTV is to become a video search app for smart TV. At this stage it has aggregated some 100,000 videos from more than 20 online video sites. It’s the only app of this kind that is pre-installed on smart TVs of six local TV brands, including Skyworth and Hisense. It’s also available in several Android-based set-top boxes. The app claims to has had 2 million users.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com