Sina released the credit payment service, named Xinyongbao, we reported earlier. A user can get a RMB50 – 100 ($8-16) credit right away after he or she logs into Sina Weibo Wallet, with Weibo account of course, and activates Xinyongbao — no need of any bank account information. The credit quota is decided based on users’ payments record, purchase history, activities, etc. on Sina Weibo and apps on its platform.

The first goods that have been available with Xinyongbao are only online games, including Sina’s own online game platform, that allow for in-app purchases with the service. Currently only up to RMB 5 (less than one dollar) is allowed to be spent in one game. Carrier billing is also available with those games.

The service is targeted at mobile payments for virtual sales including in-game payments, mobile reading, mobile videos and so on, according to Sina VP Liu Wei. “Mobile payment experience is bad. The  transaction completion rate is low. The payment rate for mobile games is not high”, he said. He must refer to as the situation in China. Nowadays a large number of mobile payments are still through carrier billing and increasing more with emerging digital payments services such as Alipay. To make payments for mobile games and other paid services more convenient, Tencent is encouraging users to bundle their accounts to its own payments services including Tenpay and WeChat Payment.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com