More than 50 million Huawei smartphones have been shipped in 2013, according to the year-end internal mail by the company’s Consumer Business Group (source in Chinese).

That’s about 56% increase from last year. But there’s “a big room for improvement in profitability compared with industry leaders, Apple and Samsung”, the mail reads, and in brand, product quality, user experience, customer service, distribution/retailing, among others.

Ascend P6, a flagship model launched in mid-2013, is a success “in both brand awareness and profits”.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com