The turnover of China’s group-buying industry hiked 67.7% year-over-year to 35.88 billion yuan ($5.94 billion) in 2013, according to research report released by group-purchasing navigation website Tuan800.com.

As of December of 2013, the number of Chinese group-purchasing customers reached 71.23 million. The average price of each order increased to 59.4 yuan in 2013 from 46.9 yuan one year earlier.

Group-purchasing orders received from mobile terminals accounts for around 50% of the total, even hitting 70% for several leading group-buying sites. 73% of the mobile orders were used within one hour of the purchase, while the figure for PC orders is only 7%. The average per order consumption amount of iPhone users is 4.8 yuan higher than Android device users.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.