Chinese fashion service YOHO! (compounded from YOUNG + HOME) raised $30 million of Series C financing from SAIF Partners  (source in Chinese). Previous rounds are from CDHfund, Bertelsmann Asia Investments, and Vertex Venture.

The capital raised this time will be invested in the development of media and ecommerce platforms. YOHO!’s ecommerce arm YOHOBUY will support more domestic brands as well as introduce first-tier brands to the platform.

Founded in 2005, the company’s main businesses are YOHO! Fashion, a fashion magazine targeted at male youths, fashion community YOHO.CN, and ecommerce platform YOHOBUY. The company launched a female fashion magazine and expanded to fashion exhibition sector last year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.