Mumbai, India based social networking site Vebbler which calls itself a ‘personal network’ uses a ‘Crowd Layering Model’ as the core framework. This model enables people to segregate relationships into different layers so that they get an entirely separate sharing space for each of those relationships without one aspect of their life spilling into another.

Vebbler opened to public beta on November 12, 2013, they were in private beta since August 2013. The platform claims to have crossed 45,000 users from 80 countries and 713 cities across the world. “We see an average of 45% of people returning every day sharing new content, posting new photos and creating new waves (equivalent of hashtags on Facebook and Twitter),” added Sahil Bhagat, Founder of Vebbler.

On what makes Vebbler different from the many similar social networking platforms out there, Sahil answers, “We are trying to make connecting and sharing online similar to how real world relationships work and have thus built the ‘Crowd Layering Model’ which enables people to connect with different relationships on one network itself through different layers, so that one aspect of their life does not spill into another. If other networks are ‘newspapers’, Vebbler is more like a ‘personal diary’, a place where you can be yourself and express yourself freely.”

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Vallabh Rao

Beijing based Contributor at TechNode. Email: raovallab AT technode DOT com