This is one of those products that can make people smile: launched at the beginning of 2013, iCareNewlife (its Chinese website) is a duo of a handheld ultrasound and a smartphone app that tracks an unborn baby’s heartbeat and lets parents-to-be share that fetal data on social media. The product has generated a buzz since its launch for initiating the concept of tracking fetal sound at home. Reflecting on year 2013 in retrospect at TechNode, founder Tao Jianhui expressed his optimism towards the maternal market as both Chinese and overseas tech companies have followed to make similar products, like BabyWatch.

Instead of going through clinics, expectant parents can track the fetal sound easily with iCareNewlife’s small ultrasound device that connects to a smartphone with an audio cable. Tapping the quantified-self movement, the app records the baby’s heartbeats and visualizes it. Parents can listen to the baby’s heartbeat while watching the light on the ultrasound handle blink with the baby’s beats.

Another particularly heart-warming feature is the song maker in the app with which moms-to-be can make their customized lullabies by remixing the fetal sound with their own humming.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.