WeChat just launched a feature for users to give lucky money to other users during the Chinese New Year holiday season. Unlike the tradition that Chinese adults give cash, or physical Red Packets, to kids or bosses to employees, the WeChat feature encourages you give lucky money to any other users in chat groups in a new way. It became an immediate hit and possibly has added many new users of WeChat Payment.

After following New Year Lucky Money, an official WeChat account, you can set up luck money packets you’d like to give away. There are two ways for you to give away money: one is sending certain amounts to certain WeChat contacts; the other is filling in the total amount and the number of packets, and then let WeChat randomly divide it.

The second one is the cause that the feature got much traction quickly, as WeChat group members would rush to click open a red packet, sent out as a group message, to see whether they can get one.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com