Momo, a Chinese location-based messaging app, announced 100 million registered accounts today, claiming monthly active users are 40 million.
The company started monetization from mid-2013 through monthly subscriptions, mobile gaming and sticker shop. Now there are approximately one million paying subscribers. The third mobile game that was added onto its platform one month ago has had 1.4 million activated accounts that generates 12 million yuan (less than USD2 mn) in monthly virtual sales, as disclosed by the company.
Momo claimed it had broken even in last November. Also it is of top ten most revenue-generating mobile apps in China in 2013, according to the App Annie annual report.
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