ASAP54 is a mobile app that helps search for clothes you see anywhere and buy those tailored to your needs. The service debut at the last TechCrunch Disrupt Europe in last October. Now it has raised USD3 million funding from investors including some from China, Ceyuan Ventures, Trends Media Group and Novel TMT.

ASAP54 is able to recognize a piece of clothes in a picture you take with the app and search for it over the Web. It will returns results exactly same with it or similar. You then can buy directly through picture results from online sellers — ASAP54 takes transaction-based fees, or consult fashion experts with ASAP54 or other users on the platform for suggestions if you are not satisfied with the automatically generated results.

China’s Trends Media Group is one of the largest fashion media companies in the country and has invested some fashion tech startups such as online florist Rose Only. Ceyuan Ventures is a Chinese early-stage venture capital firm that has invested in tech companies like Lightinthebox, Qihoo, PPS and UC Web.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com