Meizu as a smartphone maker isn’t so well-known to the world outside mainland China as Huawei, ZTE and, more recently, Xiaomi. However, Huang Zhang — aka J.W. (Jhon Wong), founder of Meizu is a legendary figure in China’s consumer electronics market. For a long time he was the chairman of the board but now is back to retake CEO job, as Meizu officially announced today.

In his talk to employees on last Friday, J.W. announced big plans that the company would introduce external funding, change the shareholding structure and establish a R&D center in the U.S.. The company has confirmed of talks with potential investors, saying Gree, one of the largest air conditioner makers in China, will possibly make the biggest contribution in this round.

For the first time Chinese customers queued up for a designed-in-China smartphone.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com