The sales revenue of Chinese web game industry hit 7.43 billion yuan (roughly $1.23 billion) in the second half of 2013, according to research report jointly released by research institutes of GPC and CNG.

Of the total revenue, 3.39 billion yuan was generated during in Q3 2013, while Q4 revenue surged to 4.04 billion yuan.


Revenue of Web Game Industry (2012Q4-2013Q4)

The market share of web game dropped 2.6% and 0.2% quarter-on-quarter to 15.2% and 15% in Q3 and Q4 last year.


Market Share of Web Game Industry (2012Q4-2013Q4)

Chinese web game players surged 10.4% QOQ to 286 million in Q3 and further climbed 5.8% QOQ to 303 million in Q4.

Figure 3

Web Game Players (2012Q3-2013Q4)

Overall 88.3% of web game players are male. 78.9% of them aged between 20 to 39 years, of which 40.5% are between 30 to 39, 38.4% between 20 to 29, and 9.8% between 10 to 19.

According to the report people between 20 to 39 years old are in the preliminary or middle stage of their career, the quick login and the gameplay design of web games cater for their needs for entertainment and to release pressures from works.

Data source: GPC IDC and CNG

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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