Beijing Wangfujing Department Store (Group) Co., Ltd. (SH:600859) announced strategic partnership with Tencent. The first move is WeChat Payment will be available for shopping at Wangfujing’s flagship store in Beijing from Feb 14.
Later on Wangfujing will leverage WeChat Official Account platform and Tencent, in turn, will support it with data, technical support and other marketing resources, according to the statement.
WeChat official account enables a brick-and-mortar store to set up mobile presence, interacting with customers, launching online loyalty programs or even selling goods directly, taking payments with WeChat payment solution.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.