Beijing Wangfujing Department Store (Group) Co., Ltd. (SH:600859) announced strategic partnership with Tencent. The first move is WeChat Payment will be available for shopping at Wangfujing’s flagship store in Beijing from Feb 14.

Later on Wangfujing will leverage WeChat Official Account platform and Tencent, in turn, will support it with data, technical support and other marketing resources, according to the statement.

WeChat official account enables a  brick-and-mortar store to set up mobile presence, interacting with customers, launching online loyalty programs or even selling goods directly, taking payments with WeChat payment solution.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com