Lailaihui, a special sales site for outbound travelling services, has received millions of dollars in Series A financing led by CDH Fund and followed by existing angel investor Unity Ventures.
The capital will be used in the construction of call center and platform, as well as the expansion of product lineups. The site’s monthly turnover hit 10 million yuan ($1.66 million) as of present in less than half a year since its establishment in September last year.
Lailaihui is focused on providing low-budget ticket and hotel reservation services for outbound backpack travelers. Different from other discount travelling services like ilvxing and Go!, both of which lowered the price by snapping up last-minute orders, the price of Lailaihui’s services is reduced in two ways of presale and weekend outbound travelling.
Most travelling agencies pre-book mid-or long-term flights and hotels to lower the costs, so they presale these products to release pressures on capital. To avoid price disruption on the market, these agencies usually sell these products via third-party platforms at preferential prices.
On the other hand, the price of outbound tourism service for regular weekends will be much lower as compared with that for long holidays, like the 7-day National Holiday Festival.
The site’s operator Lailaiwang, a B2B tourism information provider which cooperates with more than 1,000 travelling service wholesalers and 40,000 retailers, is a strong backer for Lailaihui, a B2C sector under the company.
image credit: Lailaihui
