India might be the birth place of the KamaSutra but kissing in public is still rare and can raise eyebrows in India. “In India, Kisses Are on Rise, Even in Public” reads this NYT article which talks about rising tolerance towards public display of affection including kissing in Indian society. Kissing might still be taboo in many places in India but that has not stopped a startup in the South Indian state of Kerala to launch an app that allows users to send virtual kisses to loved ones.

Volmacht Business Solutions, an IT services startup incubated at TechnoPark in Thiruvananthapuram, launched the app KissMS (analogous to SMS ) the day before on iOS and Android platforms, to coincide with Valtentine’s day. There a variety of ‘kisses’ to choose from like Good Morning kiss, New Year kiss, Birthday kiss, Get Well soon kiss, miss you kiss etc.

This is not the first app trying to “virtualize” kisses. App for couples ‘Couple’ offers a feature Thumbkiss, where users touch the screen with their thumbs and when both users have done so, the phone vibrates.  Google and Burberry partnered in June 2013 to develop a virtual way of sending kisses on web and mobile phones.

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Vallabh Rao

Beijing based Contributor at TechNode. Email: raovallab AT technode DOT com