WeChat began testing a self-service advertising system for subscription accounts last month. According to Guangdiantong (GDT), the self-advertising system for Tencent services that is supporting the WeChat one too, dozens of accounts joined the trial for ten days and the click-through rate is 3.5%.

Those accounts are operated either by freelance writers or media. Text link ads at the bottom of WeChat mobile pages will direct users to the pages by advertisers. More formats of ads will be added later on, GDT said.

To encourage subscription accounts to get on board, GDT doesn’t take revenue shares for now, said Peter Zheng, head of GDT and VP of Tencent.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com