China’s App Download Rush Kicks off Chinese New Year

As more than more Chinese people leave their hometowns to work in big cities, the Lunar New Year has become a rare once-a-year opportunity for migrant workers to spend coveted time offline and engaged in IRL (in-real life) activities with their loved ones.

The 7-day Chinese New Year holiday saw huge downloads, which in turn, created a golden opportunity for mobile apps to attract users, according to a report released by social gaming ad network Papaya Mobile on the mobile ad trends on Android pre and post-January 31 (Chinese New Year Day).

Chunyun’s effect on mobile activity

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