As more than more Chinese people leave their hometowns to work in big cities, the Lunar New Year has become a rare once-a-year opportunity for migrant workers to spend coveted time offline and engaged in IRL (in-real life) activities with their loved ones.

The 7-day Chinese New Year holiday saw huge downloads, which in turn, created a golden opportunity for mobile apps to attract users, according to a report released by social gaming ad network Papaya Mobile on the mobile ad trends on Android pre and post-January 31 (Chinese New Year Day).

Chunyun’s effect on mobile activity

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.