As you may know, WeChat has released APIs that official accounts are able to have sophisticated features and then work like web apps. A couple of months ago Tencent launched Fengling, a set of tools for building WeChat Official Account apps. But itโ€™s not that every official account owner is capable of developing those features. Accounts with cool features may want to reach more WeChat users.

Dozens of third-party services have emerged to meet the two needs of WeChat Official Accountsโ€™. Now Tencent released WeChat Cloud for those third-party businesses.

Services like Weigouyi โ€” a solution for mobile shopping services, Weimob โ€” a WeChat-based CRM solution provider, Weixin Kaka โ€” a WeChat marketing service, and a couple of others have joined WeChat Cloud.

WeChat Cloud, actually, isnโ€™t developed by the 300+ person team but the Cloud division of Tencent โ€” it wonโ€™t be surprising that eventually every division of Tencentโ€™s will build custom services of the existing services for WeChat. Tenpay, Tencentโ€™s online payment service, has helped build WeChat Payment. Fengling was also built by a division outside WeChat.

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com

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