Youku-Tudou, one of the biggest online video streaming services in China, just launched Individual Channels. The platform has been open to user-generated videos and announced a revenue-sharing plan in June of last year. This time it will offer Individual Channel owners tools to better show their videos, manage their followers and analyze metrics.

After a round of consolidation, including Youku’s merging Tudou, a handful of online video services stood out. But their business model has been pretty much the same: rolling ads on videos they have bought or originally produced, and collecting subscription fees. A majority of video content on different sites are the same. A very small percentage are self-produced by those services and few has gained much attraction like some Netflix-produced series — small money when it comes to advertising or content distribution. To drive traffic, each video site has bought a few exclusive rights to existing popular TV programs. Subscription renvenue are not meaningful either.

Youku- Tudou managed to turn first quarterly profit in Q4 2013. But the pre-roll, mid-roll and post-roll video ads on Youku are terribly annoying to many Chinese users.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com