Pie Wants to Reinvent the Way People Share and Discuss Web Content with Coworkers

Pie

Singapore-based Pie is a Kippt-like service for business. It’s for sharing anything you find inspiring across the Web with your co-workers and ask some of them to join discussions. For different subjects you can create Boards to sort out entries. You’ll be able to choose who are allowed to access certain Boards or invite others to contribute to them. Browser plugins are available for sharing websites easier.

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Since its official launch two months ago, Pie has had over 800 companies on the platform, including Spotify, Edelman, and Nestlé.

It is founded by Pieter Walraven, former Product Manager at Playfish Beijing, and Thijs Jacobs, former CTO at Beijing-based Linkool Labs. Now living in Singapore, their working in Beijing has helped them with fundraising and recruitment of talent. The company has raised $800,000 from angel investors including former Alibaba VP Porter Erisman, Innovation Works partner Chris Evdemon, and Peng Tsin Ong, founder of Match.com.

The two founders feel Singapore is a better place than Beijing for building a service for enterprises. For one thing, global tech companies have well-established presence in Singapore. They helped Pie reach partners and investors.

The eight members of Pie team are from social game developer Playfish of EA, contextual search technology company Linkool of Mozilla, mobile analytics service AppAnnie and video platform Viki.