Social marketing service Weizoom announced that it raised tens of millions yuan of investment from four investors led by CDH Investments and followed by Qifu Fund and two undisclosed investment institutions. All the funds are now in position, the company added.

Weizoom has secured two rounds of 7-digit sum investments in previous rounds from Zero2IPO Group and state-backed Zhongguancun Fund.

Founded in 2012, Weizoom is engaged in helping enterprises and institutions to build up efficient social marketing management platform as well as offering one-stop micro-blog marketing solutions and services on different social platforms like Sina Weibo and WeChat.

The fund will be used in R&D and team construction, according to Wang Zhen, founder and CEO of the company. Although Weizoom does not record profits at present, Wang expects the company to swing to profits this year.

Weizoom shares revenue with its customers according to their sales. One of the company’s well-known cases is the marketing campaign for smartphone maker Xiaomi. Weizoom is trying to diversify its clientele and now provide services for China Telecom, China Merchants Bank, COFCO, as well as e-commerce sites like Dangdang, VanclJumei, etc.

image credit: Weizoom

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via lixin@sixthtone.com or Twitter.

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