Nokia X, the long-rumored Android-powered smartphone Nokia officially released in Feb. at MWC, is opened up for pre-order on Chinese B2C site JD today in a bid to explore China, one of the largest markets for Android-based smartphones. The new gadget is priced at 599 yuan (around $ 97) and will be shipped on March 24.

Highly customized to the habits of Chinese users, Nokia X will feature Android interface developed by Lewa, a Chinese custom ROM developer targets at low-end Android-enabled smartphones, rather than the window phone-styled Metro interface. It will preinstall local service like AutoNavi Maps, online video service iQiyi and iReader.

Nokia will also replace Nokia AppStore with a dedicated Chinese AppStore for Nokia X users in China. Currently, the platform provides around 20,000 localized apps and supports payments via AliPay and credit cards.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.