Highly Localized Android-enabled Nokia X Opens Up for Pre-order on Chinese B2C Site JD

Nokia XNokia X, the long-rumored Android-powered smartphone Nokia officially released in Feb. at MWC, is opened up for pre-order on Chinese B2C site JD today in a bid to explore China, one of the largest markets for Android-based smartphones. The new gadget is priced at 599 yuan (around $ 97) and will be shipped on March 24.

Highly customized to the habits of Chinese users, Nokia X will feature Android interface developed by Lewa, a Chinese custom ROM developer targets at low-end Android-enabled smartphones, rather than the window phone-styled Metro interface. It will preinstall local service like AutoNavi Maps, online video service iQiyi and iReader.

Nokia will also replace Nokia AppStore with a dedicated Chinese AppStore for Nokia X users in China. Currently, the platform provides around 20,000 localized apps and supports payments via AliPay and credit cards.

Positioned as an entry-level smartphone, Nokia X features 4-inch display with an 854×400 pixel resolution, a Snapdragon S4 8225 SoC with a dual-core processor clocked at 1GHz. Nokia X has 512MB of RAM and 4GB internal storage and the ability to take in micro SD cards. The camera is a disappointing 3-megapixel on the rear and there’s no front-facing camera. The product is offered in six colors, black, white, red, yellow, blue and green.