CITIC Press is one of the first Chinese publishers to embrace digital. Its digital publishing business turned profitable in 2013, according to Huang Yikun, chief editor at digital publishing center of CITIC.

70% – 80% was, however, still from telecom operators. The three Chinese operators have been, since feature phone times, offering mobile reading content to their subscribers and share revenues with content providers. Not only traditional publishing companies like CITIC, online publishers or publishing platforms like Shanda’s Cloudary also have been receiving the majority of the revenues from the carriers.

The rest 20%-30% was from online publishing platforms. But the absolute number is ten times that in the previous year. CITIC expects the revenues from those platforms will growth three times in this year.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com