ChinaBang 2014 was officially underway last night in Beijing. Liulishuo, an oral English practice app, is one of the winners for best software/consumer app award. TechNode got a chance to talk backstage with Ben Hu, co-founder of the company, who has shared with us the latest development of the company.

Growing popularity of smartphones has disrupted the traditional language learning experiences. Liulishuo, which literally means “speaking English fluently,” integrates gaming factors into the commonly boring language learning process in a bid to motivate users to practice their oral English. Powered by voice recognition technologies, the app can compare the sentence spoken by native speakers and the language learners, and then, give scores as well as tips for improving pronunciations. Similar to the gameplay of other popular games, Liulishuo users have to accomplish certain missions so as to upgrade to another level.

The content of Liulishuo is based on real-life communication scenarios, like checking in, shopping etc. and the practice sentence are usually very short, facilitating the learners to make the best use of their small time slots. Supported by homegrown contents, the company planned to strengthen the content team and has established cooperation with advisory institutions from the U.S. and Britain, like TEASL (Teaching English As Second Language). The app mainly focused on domestic market and has recorded more than 7 million downloads as of present, Hu said.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.