As China continues to integrate into the ruled-based global economy, domestic demand for legal profession has been growing apace among all Chinese, not just multinational corporations. Back in 2010 Forbes already observed “the development of domestic companies that have an increasing self-interest in a stable and consistent system of contract, intellectual property, tax and securities law (and its enforcement).”

The vast majority of the legal industry in China is still practicing law in the old-fashioned way and overcharging customers. Individuals and small-medium enterprises, however, can’t afford services of big law firms. They want more for less. Lvgou (“green dog”) then came into being, providing affordable and convenient access to legal services through an e-commerce platform akin to T-mall.

How does it work? Customers need to simply fill out their basic information and Lvgou will connect them with the right attorneys. By eliminating the middle men, Lvgou does three things: It lowers costs for customers, supposedly 10-20% lower than the market price. It brings more businesses to lawyers – Lvgou claims more than 10 thousand users within six months since it launched (equivalent to three years’ businesses at China’s big law firms) and has some 60 thousand active users on the website every day. Furthermore, its standardized service “pipeline” saves time for both customers and lawyers.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.