As increasing numbers of people started to take courses online rather than offline, language learning, an important part of online learning witnessed exponential growth. Live It China is focused on this arena, but it give priorities to Chinese learning for foreigners live in China rather than the more popular English learning. It is a social network and marketplace for language learners and providers to connect by leveraging smart technologies and filters to find perfect match for the users. Julian Gaertner, CEO and co-founder of Live It China, spoke to TechNode about the Hong Kong-based startup.

When the site was established for what initiatives?

The first versions of LiveitChina.com, were established in 2011 because we realized that learning Chinese can, against all prejudices, be easy and greatly rewarding. From our respective experiences in learning Chinese and knowledge-sharing with other learners, Dan (Daniel Ropski, COO, Co-founder) and I saw a future for Chinese learning by running a free and open social media platform for Chinese language learners; one that enabled users to share their learning experiences with each other and highlight the best opportunities. The aim was (and continues to be) to empower language learners and help them make the most effective decisions regarding their choice of local language schools, tutors, and language partners. With this we can guide our users through the learning process from start to finish. Gaining motivation and opportunities to practice — or “live the language” as we like to call it! – is a very important first step to learning a new language. Currently, we are focusing on making this feature really slick for our users: bringing together the best and like-minded language partners to facilitate each other’s learning.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.