Editor’s Note: This post is contributed by Matthieu David, from Daxue China Market Research, a market research firm focusing on China based in Beijing and Shanghai, who interviewed Sebastian Gaudin, Kangyu CEO.

According to a survey from AYTM, relayed by Emarketer, more than one-quarter of US mobile users have application related to healthcare and turn to them from time to time. Generally speaking, this trend, which is global, can be explained by the lack of information felt by patients when it comes to medical issues. Especially in Asia, the patients lack reliable feedback and mistrust diagnosis and treatments; there are only few well-known hospitals and many admission issues because of extremely concentrate patient flow.

Moreover, the socio-demographic disparities between patients are significantly associated to different needs of information. Thus, it is quite difficult for the medical institutions to can provide effectively and completely information to all the patients.

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