Mimi: What are your friends like when they’re anonymous?

Chinese app “Mimi” mixes social networks together with the anonymous social network model, allowing users to anonymously share secrets with their friends on WeChat. Similar to the popular apps Secret and Whisper – the more likes and shares a user gets, the more people are able to view the secret.

Secrets with thousands of likes basically become public – however, only friends of the user are able to comment or interact with the original poster of the secret. Mimi basically allows users to post secrets anonymously, and yet gain advice from people they know without revealing either parties’ identity.

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Zen Soo

Zen is a tech journalist with a fondness for tech gadgets and pandas. She is also a full-time grad student studying business journalism at Tsinghua University, and often spends much time dreaming about...