Mimi Allows Users to Share Secrets with WeChat Friends Anonymously

Mimi: What are your friends like when they’re anonymous?

Chinese app “Mimi” mixes social networks together with the anonymous social network model, allowing users to anonymously share secrets with their friends on WeChat. Similar to the popular apps Secret and Whisper – the more likes and shares a user gets, the more people are able to view the secret.

Secrets with thousands of likes basically become public – however, only friends of the user are able to comment or interact with the original poster of the secret. Mimi basically allows users to post secrets anonymously, and yet gain advice from people they know without revealing either parties’ identity.

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