Taiwan based Alice Chen started a Facebook fanpage in 2012 to share tips from her personal experience losing weight and staying fit. It has since grown to a sizable community on Facebook. Owing to the growing community, Alice launched a content and e-commerce site iFit. The company received its first round funding of about $900K USD from Cherubic Ventures. “This is the opportunity of a lifetime, we will use this chance to go big and global,” says iFit founder Alice Chen. 

Initially iFit e-commerce venture using the group-buy model, where most of the products were made by other companies. As their members grow , they started to develop their own products. Currently almost half of the products you see on their website are developed by iFit. And their plan is to continue to develop their own products so the percentage of iFit-brand products in their overall offering will continue to rise.

The recent funding will be used to develop new products and expand into international markets starting with Malaysia. More resources will be allocated to developing new fitness products, including healthy snacks / drinks, and smart fitness devices that can record users’ health stats such as calorie intake, body fat percentage etc.

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Vallabh Rao

Beijing based Contributor at TechNode. Email: raovallab AT technode DOT com