Penske Media Corporation (PMC), a US-based global digital media company, has had a presence in India since a joint venture was established by its subsidiary BGR.com and local Zee TV (India.com Media Ltd) in 2010.

Now the company is working on bringing Internet/mobile services to India, and vice versa. In China it has reached partnership with local companies such as WASU, a government-backed digital content company who recently sold 20% stake to Chinese Internet giants, Alibaba and Giant Interactive. PMC plans to introduce content or services by BGR.com India to China.

What sounds more interesting is PMC wants to help Chinese Internet services enter Indian market. Jay Penske, founder and CEO of PMC, thinks there is a variety of Chinese Internet services or business models, such as video platforms like Youku, Internet security services like Qihoo 360’s, mobile browsers and so on, that are absent or not strong in India and Chinese services have a good chance. Recently I chatted with him when he was in Beijing attending an event by WI Harper Group where he serves as an adviser. WI Harper Group itself has invested a lot of such services in China, such as web browser provider Maxthon.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com