Tesla Founder & CEO Elon Musk at a Beijing Event Today

Electric vehicle maker Tesla grabbed the attentions of both Chinese media and car buyers since the very beginning of its entry to Chinese market. Elon Musk, founder and CEO of the Silicon Valley-headquartered company, is recently on his tour to China, which he once called a “wild card” in the company’s future. But he seems to have picked a bad timing, since Tesla’s progress in China seems going quite well with its innovative business model and lower-than-expected price until an recent turmoil which sends the public to question Tesla’s develop sustainability in China.

A group of 23 Chinese Tesla buyers from cities other than Beijing and Shanghai has filed a class action against the company addressed to Tesla Automobile Sales (Beijing), Chinese retailer of Tesla, and CFO of the company Deepak Ahuja. Tesla is accused of consumer fraud or false advertising for changing the shipment order of the preordered automobiles without noticing the customers.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.