Xiaomi, the Chinese smart device and mobile service provider, has launched a new website, Mi.com, for the company wants to make it easier for non-Chinese to say the company’s name, Lei Jun, CEO of the company, said today at a press event in Beijing. Actually the company was named after MI; abbr. Mobile Internet. The new domain name cost USD3.6 million.

Mr. Lei announced today that Xiaomi will expand to ten more countries in 2014 as the initial expansion to Taiwan, Hong Kong and, more recently, Singapore performed “way better than expected”. The ten are less-developed markets in Asia, Europe and South America, including Malaysia, the Philippines, India, Indonesia, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico.

Xiaomi ships products overseas from two warehouses in Shenzhen and Taiwan. It partners with third-party logistics services for product delivery.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com