In 2013 China’s beauty market grew 13% to RMB162.5 billion ($26.4 billion), according to the report released by the National Bureau of Statistics of China.

Offline beauty sales have declined since 2007 while online retail has soared. 67% of Chinese online shoppers purchased beauty and personal care products online, averaging 32 purchases per year and spending RMB1,129 ($184), according to a Nielsen report released in September 2013, according to a report by L2 Think Tank.

C2C accounted for 60% of the online beauty sales in 2013, but L2 estimates that B2C will surpass C2C in 2017. Tmall remains the dominant B2C platform in China, accounting for about half of market share.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com