In August 2012 WeChat launched public/official account system which would later be divided into two, Subscription Accounts and Service Accounts — the difference is the latter have more capabilities such as making payments with WeChat Payment. Businesses or public organizations thus can do CRM, marketing, or even sell goods on WeChat. It is reported that there have been some 3 million such accounts on WeChat.

WeChat has been developing APIs for building sophisticated features for public accounts. Thus those accounts are able to offer services from online banking to booking hotels. But most businesses don’t know how to develop software and some even don’t know how to manage a public account on the most popular mobile social platform in China.

Weixinhai (literally means WeChat Sea in Chinese) helps businesses build presence on WeChat. Not only does it manage or promote WeChat official accounts for them, it also develops features for their accounts, such as setting up a storefront with payments supported by WeChat Payment.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com