The concept of MOOC or ‘massive open online course’ as they’re commonly referred to is not new to Chinese techies as more domestic enterprises like NetEaseGuokr and Douban are tapping online education sector with this model. The contents offered by these platforms are mostly focused on higher education courses, mainly because the model entails a self-learning process in nature and the students in basic education phases hardly have the capability or the motivation to learn by themselves.

Kuxuexi, a MOOC e-learning platform, is applying the model to K-12 sector. It offers free video courses for K-12 students on subjects that are included in existing school system, like mathematics, physics, chemistry, English, biology and geography. In order to motivate and train the self-learning capabilities of students, the platform is trying to make the courses interesting and fun by integrating contents relevant to daily life and topics students are interested in, said Li Xuhui, founder of the company in an interview with TechNode.

In addition, parents will be able to follow the learning process of their children to either prepare or review the courses with them, rather than hiring private teachers, he said.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.