Mason Xu witnessed the rapid growth in China movie market in the past several years. After leaving Bona Film Group, a local movie distributor, as CFO in 2012, he co-founded a PE fund as CEO to make investments in movie industry. Now he argues, at a recent event, it’s time to make investments in China’s music industry which will take off like how movie industry did several years ago.

He’s not alone. More than a few insiders in China’s music industry have started talking about the possibility that the market will grow like how the movie market has been since major Chinese online video sites began buying video rights, instead of offering pirated content, and the number of cinema screens increased rapidly in China. They believe China’s music market is just at this turning point as a majority of digital songs on Chinese online music services or search engines like Baidu are legitimate and more and more offline music events are emerging.

Five years after 2007 the movie market in China would grow fivefold and was near four times the size of the combination of China’s PC-based and mobile music markets in 2012.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com