Notification push for apps has disrupted the mass message services ran by telecom operators in China. For years Chinese operators have been charging every single message sent by businesses to their customers which could be in millions. That cost, to businesses who have developed mobile apps, now has been reduced to zero through push services like JPush.

JPush is a push notification service that helps Android, iOS and Windows Phone apps push notifications to their users. JPush’s basic services are for free. Apart from unlimited number of notifications, the free offerings also include an analytics service that shows metrics such as how many users have opened a pushed message and how long they stay on an app after they click open it through the message.

Even better, app owners are able to push notifications to targeted users based on gender, age group, location, smartphone model and so on — it, of course, depends on how much information users allow an app to access.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com