VOW is an Android-powered headphone that streams music from services like Pandora. The startup behind it was founded no more than half a year ago by Chinese serial music entrepreneur Gary Chen. Mr. Chen’s goal is to beat Beats in audio quality and smartize the headphone with music streaming and other mobile apps.

Apart from the music streaming service — Dounban FM for Chinese users or Pandora in countries where it’s allowed, VOW headphone has integrated WeChat, currently the most popular messaging app in China, and StarChat,an in-house developed app for musicians to interact with their fans.

The current version of VOW as a headphone doesn’t look so good as Beats. The Android-powered smart part that is attached to one side of
the headphone isn’t that user-friendly either; for instance, it simply introduced the WeChat app for smartphone that words shown are too small on a screen the size of a headphone.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com