Just as the old saying goes, “you are what you wear”, clothes actually can reveal who you are, or even change your identity to some extent. One well-chosen blazer or dress will serve you well all the way from your first day at work and beyond by making you feel smarter and more confident.

Chris Ma and Gao Yuan, two friends sharing similar life philosophies, started their own online fashion brand “Nuevo Co.” to bring to life their believes in simple and casual lifestyle. Positioned as a mid-to upper-market fashion retailer, Nuevo Co. recently launched its official website with their first collection for this season.

The two entrepreneurs started the brand by offering men and women wardrobe staple pieces, like T-shirts, tops and blazers, but they plan to expand their product offerings to include other fashion items such as accessories and bags in the future.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.