Misfit, a US-based wearable maker, launched activity tracker Shine in November 2012. More than one year later it finds China its number one market in sales. That must be thanks to the fact that the gadget has gotten on a couple of big Chinese online retailers, JD.com and Yixun (recently became a JD company), and an offline electronics retailer Funtalk.

While China still sees smart gadget makers around the world coming in to look for manufacturers, many who have started shipping their gadgets now are searching for retailers or other local partners. Chinese e-commerce giant JD.com launched a sub-site for smart hardware much earlier than Amazon did. Almost all smart gadgets, no matter the Chinese or those from overseas, find it’s a powerful platform to boost initial sales.

JD even rolled out an incubation program offering smart gadget makers funding, marketing support and other services hoping to benefit from those who’d stand out from its platform.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com