Korean products, from cosmetics to clothes, are in great demand in China — actually Korean stuff, from TV dramas to stars have been hot in China.

LOTTE, the Korean retail giant that runs duty free shops, department stores and an online shopping site, finds Chinese the largest group of its online shoppers out of the total from 19 countries.

While now bricks-and-mortar shops in South Korea are friendly with Chinese consumers that support Chinese bank cards, purchasing Korean goods in China isn’t so convenient as Chinese users hope for. Very few of popular Korean brands have bricks-and-mortar stores in China, so many Chinese turn to Taobao stores or other online retailers who resell goods purchased from South Korea at much higher prices. Also there’s no guarantee of genuineness.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com