Israeli mobile gaming publisher for children TabTale announced the acquisition of Coco Play Limited, a Hong Kong-based developer of educational apps and games for kids, together with the latter’s development and executive team. This acquisition will add Coco Play’s 2 million monthly active users to TabTale’s existing 25 million, according to the company.

Founded in 2013, Coco Play is the developer of several kid mobile games like Coco Wedding, Coco Princess etc. According to the company, Coco Play’s apps have earned over ten million downloads on App Store. Some of their popular titles such as Amazing Coloring Studio and Coco Princess reached #1 ranking on the Chinese App Store in the Kids, Education, and Family categories, the firm added.

“We’re excited to be partnering with TabTale and connecting with their large and loyal user base,” added Coco Play co-founder Lu Young. “TabTale has a wealth of experience designing apps for kids, and this partnership will provide us with a deeper understanding of the space on an international level.”

Like many other foreign companies marking foray into Chinese market, TabTale eyes on China’s big audience and hopes Coco Play’s expertise will help the company to adapt to the ecosystem quickly. TabTale’s CEO Sagi Schliesser disclosed that they also planned to found a subsidiary in China.

Via the Coco Play acquisition, TabTale now operates in seven countries and planned to further build its portfolio of 3D children’s games, adding to their more than 250 games, interactive books, and educational apps for iOS, Android, and Windows devices.

Although the company mainly focused on iOS apps, TabTale’s newer business on Android platform is also growing. Schliesser says that the company began distributing apps to GP and Amazon more than two years ago and are gradually recognized by users. In the past year TabTale also announced a collaboration with Microsoft to port apps to Windows8 and Windows.

TabTale’s services are mainly monetized through free-to-play apps using IAP and ads.

Last year, TabTale has acquired Israel-based Kids Games Club, a developer of interactive games and apps for children under twelve. The games from TabTale and Kids Games Club generated over 300 million downloads to date, said the company.

TabTale has raised $12 million in Series B funding in October 2013, and aims to grow their reach in diverse markets with an expanded range of games and educational apps.

Avatar photo

Emma Lee

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

Join the Conversation


  1. really? top 5 on Amazon? do you really have to try that hard to spotlight them?

Leave a comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.