Online music show platforms, which provide online infrastructure for performing singing and  make money through virtual gift sales, had contributed almost half of the total revenues in China’s online digital music market in 2013. Though the market is estimated to be growing steadily for another several years, a couple of players are working on bringing to the offline world to revolutionize the traditional Karaoke, or KTV, market.

9158, one of the earliest that got traction with the model, began to work with traditional Karaoke clubs last year, trying to have the TV sets in KTV clubs connected to the Internet and installed with 9158 software.

Changba, the mobile Karaoke app that is making money in the same way with those who began with PC-based Web, is reported to acquire or invest in a traditional KTV brand to rebrand it as Changba KTV clubs.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com