Social IQ framework

Techsailor, a Singapore-based startup offering social, local and mobile media services, announced the launch of Social IQ, an integrated Social CRM offering, which aims to help the brands to derive tangible business performance on social media.

Social IQ’s business framework offers a 25 end-to-end Social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics. It will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

Being a modular solution, Social IQ presents brands with an array of choices that can be integrated with the existing brand ecosystem based on business needs. The solution integrates practices to help brands in every step of the way to accomplish social for business – from building social strategies to implementing integrated technologies and running these processes on behalf of clients.

Techsailor was founded in 2005 by three National University of Singapore alumni Rex Huang, Wayne Chia, and Leon Leong. The team expanded business in China by setting up a Guangdong office in 2007. The company is now focusing on growing the business across industries throughout the Asia Pacific region. Techsailor was acquired by Indian digital service network To The New in 2013.

image credit: Techsailor

Emma Lee (Li Xin) was TechNode's e-commerce and new retail reporter until June 2022, when she moved to Sixth Tone to cover technology and consumption. Get in touch with her via or Twitter.

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