110 Legal Advice, a Chinese online legal service platform, attended Baidu Union Summit 2014 as one of the top sites of the contextual advertising network ran by the Chinese search giant.

At the annual event, Zhang Lei, the CEO of 110 Legal Advice, talked about his inspiration and motivation behind the establishment of 110 Legal Advice in 2006, after he returned to China after finishing his study in Boston, USA. “For ordinary people in China, it is considered as luxury to retain a lawyer to protect one’s interests, particularly in the case of litigation.” Zhang Lei said, “We established 110 Legal Advice with the goal to provide affordable and accessible legal services to ordinary people in their everyday lives, and to allow and educate people to take legal recourse to protect their legitimate interests.”

110 Legal Advice was one of the earliest internet legal service providers in China. As of March 2014, it had over 5 million registered members and over 36,000 lawyers engaged to provide services covering all aspects of legal practice from taxation and employment to incorporation and bankruptcy.

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Scully Wan

Beijing based tech contributor. Follows social media, e-commerce, digital currency, healthcare and life science, economy, fashion and design, and everything that involves inter-cultural phenomena. You...